We live in a culture that praises the benefits of fast fashion for its cheap cost and quick turnover. People crave the shopping experience and have attached identities to items that can be bought. At the same time, fast fashion practices are generally unsustainable both ethically and environmentally, yet individuals still purchase fast fashion products.
Consumers are accustomed to buying new and trendy clothing at low prices. Quality is not prioritized by brands because by the time the garment has worn out, it will no longer be the ‘trendy thing’ to wear. The systems that fast fashion operates in are broken because they value profit above ethical and environmental concerns. These systems also perpetuate information that is meant to increase profit rather than educate the public on what sustainable practices are.
This map outlines the pressures and mindsets of stakeholders, the consequences of these mindsets, as well as choices and barriers preventing change. By changing the system and visualizing the harm of prioritizing profit, there can be change in the fashion industry and the fast fashion business model that all of us -in some way- have had a hand in building.