Goal 16: Peace, Justice & Strong Institutions

Lucy Randal & Adrienne Lwanga

How Might We

... bridge the gap between passive and active political participation?



Political environments exist online however this wider audience attraction correlates with a serious lack of actual citizen involvement. The way that Web-based platforms are used is evolving, and the conversation around politics and politically relevant issues have become a part of the online social experience.

This study explores how we might reach the politically unengaged and those who are a part of low voter demographics. Younger demographics comprise a larger number who engage online yet fail to vote on election days. Active participation is defi ned as actionable acts of political engagement such as voting. Passive participation includes the exchange of communication and participation in interpersonal engagements in politically charged environments; translating these passive acts into active involvement would aid voter turnout.